Who Are We?

TIME is a family-run fashion brand with deep roots in London style and a serious legacy in dressing girls who set trends.

Our journey began in the 1970s at Petticoat Lane Market, where our family learned fashion the real way: on the ground, face-to-face, and driven by what women wanted to wear. As the business grew, we opened our first store in Ilford under the name KTS, marking the move from market trading to retail.

As the brand evolved, KTS became TIME and expanded to 11 retail locations across London and Essex, cementing our place at the heart of the UK high-street fashion scene.

But it was in the 1990s and early 2000s that the brand truly came into its own.

We became the go-to for trendsetters, party girls, and club-goers across London and Essex. From nights out to big moments, we dressed a whole generation of women who weren’t afraid to stand out. Think bold looks, confident silhouettes, and outfits that owned the room.

Today, TIME London is online only, but our energy hasn’t changed. We’ve taken everything we learned over decades of dressing real women and brought it into a digital space, ready for the next generation.

 

Our Values

Girly, With an Edge

We love femininity, but we don’t do boring. Our style is playful, confident, and unapologetic- always with a little attitude.

Trend-Leaders, Not Trend-Chasers

We’ve always been ahead of the curve. From club culture to current drops, we know what’s next and how to wear it.

Confidence Comes First

Our clothes are about feeling good, feeling powerful, and feeling seen. Whether it’s a night out or an everyday look, confidence is the goal.

Real Fashion Heritage

We didn’t start on social media, we earned our stripes dressing generations of women. That experience shows in every piece we select.

Same Values, New Era

Even as an online-only brand, we stay true to who we are: honest, fashion-forward, and built on trust, quality, and individuality.